Not enough people understand the important role of bees in our environment. To help raise awareness of this cause, a bold and easily recognisable logo is needed to help reach out to a wider audience. This would hopefully help to improve the conservation of bees and increase their numbers.
Three associations of bees and their habitat were identified and combined to help create one stand out logo. This simple but effective logo responds to the organic and natural benefits we receive from bees.
The use of geometric shapes allows the audience to consistently link back to the bold, strong and hexagonal structures found in the honeycomb.